A new report from Datamonitor Consumer Markets, New York, NY, called “The Low Carb Future” investigates where the low-carb trend came from, how it has evolved and where it will go. Combining consumer surveys and analysis from interviews with over 75 industry experts, the report examines the lifecycle of the low-carb trend, who is driving the product market and the key elements for understanding the forces behind “the next big thing”.

For more information: Datamonitor America, 212-686-7400; E-mail: [email protected]; Website: www.datamonitor.com.